Conference Tracks

Our conference tracks focus on revealing how digital media skills are required throughout the business landscape. Digital media has become the preferred method of communication in the world.

Business – External & Internal Communication

(46% of job segment*)
Sales, Social Media, Community Management/Engagement, Marketing/Advertising and Public Affairs
Business – External & Internal Communication

Software Development

(23% of job segment*)
UX/UI, Data Visualization Project Communication, Gameification, Design and Presentation, Augmented/Virtual Reality, Game Design
Software Development

Data Representation

(26% of job segment*)
Statistical Reporting, Organization Statistics, Scientific, Analytics, Info Graphics
Data Representation

Entertainment

(5% of job segment*)
Community Outreach (location filming), Post Production & Editing, Game Development, Augmented/Virtual Reality, Promotion(posters, hand bills, social media, etc.), Project Status Reporting
Entertainment

Innovation & Insights

Addressing issues and best practices for teaching digital media for business in the Community College and/or High School setting.
Innovation & Insights
  • Jerry Wang
  • KShenWang Inc. – Art of Execution, a personal framework for organizational transformation
  • Friday, June 10 2016
  • 10:15 - 11:00 am
  • Room: 305

Teaching Students Key Job life Skills

Art of Execution (AOE) is the only holistic and comprehensive framework for organizational transformation which ANYONE can wield, even if you are not in a high level decision making role with a huge budget. Mastering the AOE endows you with skills to diagnose and identify the real problems as well as knowing how much of the solution you perceive can be personally implemented by you. Knowing what it is, why it is, how to fix it, and how much you can fix personally is the fruit and gift of the AOE.

 

Solution without a problem is just data. Here is a case study: https://www.dropbox.com/s/cqaxo2lzickp12m/Process_Ninja%20Skills-Road-To-Recovery_Oct_18_2015.pdf?dl=0

 

The AOE is about your or your students' mouse trap. If you are a cat, it gives you food and if you are a farmer, it resolves problems. This mouse trap has the ability to catch Godzilla but you would need to study and apply the framework. AOE is for you and it is about your journey. Whether you worked just one day professionally in your life or over 30 years, whether you got your PhD or you are studying for your GED, whether you grew up selling drugs or had a full ride to Harvard, whether you are utterly alone or a devotee, whether you are homeless or living in a mansion, this is for you. Work is unavoidable in life so why not invest time up front to acquire transformation skills starting with transforming yourself and your students? No one person can cover all the dimensions at all times, especially not me. All of us need skills training and reminders at different times.

 

  • Marty Mullin and Robert Reber
  • Friday, June 10 2016
  • 11:15 - 12:00 pm
  • Room: 107

Digital Technology, DSLRs and Drones

The proliferation of new technologies and software in entertainment is daunting. No where is this more apparant than in the world of recording devices, especially cameras and digital audio. Join cinematographer Marty Mullin (everything from film to 3D to 4K) and Robert Reber as they discuss the wonderful world of digital recording devices... and debate what is the best avenue for schools to teach. Included is a new section on drones and some of their legal ramifications.

  • Addison Randall and Denise Dougherty
  • Independent
  • Friday, June 10 2016
  • 11:15 - 12:00 pm
  • Room: 205

Scheduling and Budgeting: The Missing Link in Digital Media

Music of the digital media and entertainment curricula revolves around creation of a project from the aesthetic end, but one area that is often left out is time management, work flow, scheduling and budget. Yet, without these areas being in order, the creative part will be even more challenging. Addison Randall, a long time independent filmmaker, describes the process of scheduling, creating a budget (which for many people seems backwards, but it is actually essential) and using that as the foundation to creating a solid work. Denise Dougherty, a script supervisor, then discusses workflow and overall project supervision.

  • William Lewis
  • Lewis Siwell, Inc
  • Friday, June 10 2016
  • 12:15 - 1:00 pm
  • Room: 107

Software: Where We Came From, Where We Are, and What's Next

When we think of software development we usually take what we know and project that into the future. This is well and good until something comes out of left field and changes everything. A quick look into history and we see this is a common occurrence with sometimes interesting results. What will you do in the face of cyber-threats, quantum computing, IoT and the next developmental fad?

  • Melissa V. Moreno, J.D. and Julie Morgan
  • Santa Barbara City College
  • Friday, June 10 2016
  • 12:15 - 1:00 pm
  • Room: 305

Digital Badges For Business

Presentation on the Santa Barbara City College Career Skills Institute (CSI) Digital Badge program with special guests from participating industry partners. How acquiring digital skills improves internal communication and employees ability to communicate clearly with customers and vendors.

Track Presentation Files

  • Stephanie Clark and Ryan Zervakos
  • Santa Ana College
  • Friday, June 10 2016
  • 12:15 - 1:00 pm
  • Room: 301

Digital Media Arts and LinkedIn

Lynda.com/LinkedIn – partners for professional development in the classroom and beyond Synopsis: A presentation introducing faculty to the opportunities available through LinkedIn’s Lynda.com and beyond.

As an educator for the past 6 years Asst. Professor Clark has relied heavily on Lynda.com’s quality tutorials for use in her classroom. Professor Clark will highlight how she utilizes and integrates Lynda.com content into her classroom experience to supplement her course and serve as the materials component for her Digital Media Arts courses. Benefits of using Lynda.com include: lower cost than multiple textbooks for classes often covering many software programs, regular updates to Lynda.com courses to reflect new software versions, closed captioned videos, sharable playlists, notes, viewing markers and a search bar for each course. Because of all this, Lynda.com is hands down the highest quality source in digital software training around. Choosing Lynda.com offers the confidence that accessibility is no longer an issue in your course materials, nor is obsolescence. By choosing Lynda.com for a course's supplemental material, one can expect it to be up to date and evolving with the software of any field. In addition to a faculty perspective, Ryan Zerkavos the Higher Ed rep for LinkedIn/Lynda.com will highlight the features of linking Lynda.com with LinkedIn and how this benefits students and future employees. As faculty in CTE, LinkedIn is an excellent source for networking, sharing skills and certifications, as well as finding jobs and marketing yourself. Not only do our students require building their LinkedIn network, through the merging of Lynda.com with LinkedIn, students can easily share certifications from Lynda.com highlighting their interests and knowledge quickly and seamlessly. Mr. Zervakos can share the successes of LinkedIn, why LinkedIn matters and how we as educators can incorporate it into the classroom to benefit our career-minded students, seamlessly integrating professional development into marketable skills and job placement.

  • Yael Swerdlow
  • Maestro Games
  • Friday, June 10 2016
  • 12:15 - 1:00 pm
  • Room: 205

Gamification and Data

How Gamification can provide crucial data to brands for their marketing efforts.

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