e-Marketing: e-Marketing:

e-Marketing: What it is and How to Teach it

  • Warren Carter
  • Warren Carter - Dep Chair -Professor Digital media Arts - Golden West College and Perry Goldstein - e-marketing and e-commerce specialist
  • Golden West College
  • Thursday, June 09 2016
  • 10:00 – 10:45 am
  • Room: 205

Description/Abstract

With the transition from traditional analog to digital marketing, we will examine the old analog outlets versus the digital ones, and discuss how to effectively make the change. Internet marketing today offers an unlimited number of touch points, more than most companies can utilize. We will discuss the strategy of how to unify a single message employing the various outlets, and which outlets are best to use for a specific business model. Presentation will also provides strategies for integrating e-marketing into DMA curriculum.

Presenter Bio

Perry Goldstein is a veteran of the electronics industry, specializing in the digital marketing of electronics for both the consumer electronics industry, and the professional/ industrial market. He is an expert on e-commerce, and is currently working with Amazon.com worldwide, as they expand their web site. He is also a published author, professional speaker, and award winning product designer. Warren Carter is a professor and Department Chair of Digital Media/Arts at Golden West College in Huntington Beach, California. He has also taught at El Camino College and the University of Pittsburgh. He has worked in the television business as a producer of the Discovery Cable Network series Beyond 2000; television news writer and producer for KDKA Television, Pittsburgh; Radio news writer, reporter and announcer at WWSW Radio, Pittsburgh, Pa.; and WIMA Radio, Lima, Ohio. He also was a Program Development Specialist with the City of Pittsburgh Bureau of Cable Communications; Cable Television Administrator for the Cities of Torrance, Hermosa Beach, Beverly Hills, Ca. He has worked as a producer and director for hundreds of professional and college sports, news and public affairs programs and documentary films. In addition, he was a Producer/Writer of PBS series (WQED, Pittsburgh,) Follow Your Dreams. He holds a Master Degree in Education from the University of Pittsburgh, and a Bachelors of Arts from Bluffton College and is a doctoral candidate at UCLA. He is the author of numerous articles on television production and is a recognized expert on Cable Television law and regulation.

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