Digital Media In Business

Digital Media In Business

ICT and Digital Media skills are required in almost every occupation in the market today. This track will examine the skills needed and how best to prepare students with digital literacy for occupations in:

  • Health-care
  • Science
  • Marketing and Advertising
  • Freelance
  • Real Estate
  • Banking

Track details are subject to change without notice. Please check this page often for an updated schedule.

  • Rafael Camarena
  • AD Freelancer at The Kern Agency
  • Thursday, June 12 2014
  • 11:00 – 11:45 am
  • Room: 314

Freelancing in the U.S. Hispanic Market from an AD Perspective

A career as a freelancer is exciting and challenging. The session will explore the world of freelancing as an Art Director in the U.S. Hispanic market. Many of the points discussed will apply to other markets as well.

  • Kim Turney
  • Makers of Mischief Productions
  • Thursday, June 12 2014
  • 12:00 – 12:45 pm
  • Room: 312

The importance of being a "Slash" to succeed in the Digital Media arena

This session is about prepping students to be multi-taskers when it comes to producing content for the Internet. It will present the importance of Social Media and Social Media Marketing, Crowd Funding, and Creating a Personal Brand in establishing an Internet presence, as well as current potential revenue streams for Independent Producers.

 

  • Janet Chennault
  • Vice President of Schuyler House
  • Thursday, June 12 2014
  • 2:00 – 2:45 pm
  • Room: 314

Digital Topography of Medical Information

Laboratory Information Systems (LIS). Every hospital, most clinics, and the laboratory services companies can't seem to find enough skilled talent, and the technologies continue to change. Its a blend of IT, digital, imaging, telcom and how to get biologic testing done faster cheaper and play well with other systems.

  • Steven Lustig
  • Golden West College
  • Thursday, June 12 2014
  • 3:00 – 3:45 pm
  • Room: 313

Digital Media Arts for Biotechnology - STEM to STEAM

 

BioDesign Communications and the art of illustrating life science. Focusing on  Digital  Media Arts for Biotechnology STEM to STEAM

 

 

Track Presentation Files

  • Rafael M. Lopes
  • Art Center At Night, the continuing education program at Art Center College of Design
  • Thursday, June 12 2014
  • 4:00 – 4:45 pm
  • Room: 301

Digital Media in the Service Sector

Product Developers are now required to create compelling & engaging digital experiences in services sectors such as Healthcare, Financial Services, Insurance and other experience based services. This requires new skills, tools and mind-set. 

  • Perry Goldstein
  • Marshall Electronics
  • Thursday, June 12 2014
  • 5:00 – 5:45 pm
  • Room: 313

Managing E-commerce

An overview on how to sell into and manage e-commerce sales, including a career overview.

Track Presentation Files

  • Beverly Macy
  • Friday, June 13 2014
  • 10:00 - 10:45 am
  • Room: 301

The Power of Social Media in Digital Marketing and Advertising

 Recent survey results show that international marketing and advertising agencies – plus Fortune 500 companies – lack crucial skills for building effective digital marketing campaigns.

In fact, these digital marketing gaps in skills may hinder sales results. If you compare the differences between the digital marketing skills a company should have versus a company’s present internal strengths, the results are eye-opening.    This session explores how social media has impacted marketing and advertising and the skills necessary for new job entrants to compete and add value. 

 

Track Presentation Files

  • Doug Korte
  • Friday, June 13 2014
  • 11:00 – 11:45 am
  • Room: 312

The Future of Digital Media & Impact on Business

 

Over the past decade, the impact of Digital Media on business and society in general has been extraordinary, with new technologies affecting the creation, process, distribution, consumption and regulation of content. It has become increasing difficult to target customers en masse, the proliferation of Social, Mobile, Cloud has opened new sources and ways of consuming content, and Analytics has raised many questions of privacy. How customers engage is continuing to evolve. Upstart companies have rivaled traditional big-name media in content and engagement, and the consumer has never had so many sources or ways to consume content. Digital Media is a very broad, often complex, and always changing subject. This presentation will discuss the future of Digital Media and how it is affecting the consumer, the technology infrastructure

and business. Our focus will be on characterizing the digital media ecosystem, the creators and users, how digital media fits into big-data, identify some of the growth drivers, as well as contrasting the media landscape then and now. We will discuss new ways of engagement & monetization, and provide some insights from CMO’s and CEO’s as we look at future trends, challenges and opportunities in this exciting space.

  • KC Choi
  • Hewlett-Packard Company
  • Friday, June 13 2014
  • 12:00 – 12:45 pm
  • Room: 301

Convergence and the New Style of Information Technology

The evolving role of digital media and assets

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