LAOCRC Market Place Digital Media Entertainment Occupations


Gustavo and Dan have been proactive with the Los Angeles Orange County Regional Consortia, LAOCRC, and will be producing a 'Marketplace' event...which is similar to an Advisory/Skills event focused upon a subsector of the ICT-Digital Media labor market. The 'Marketplace' concept originated in the Bay Area and is being established at LAOCRC as a monthly event to follow each monthly LAOCRC Meeting...each time focusing on another sector. Since Entertainment is a big employment sector in LA it seemed like a good place to start.

I send you the 'Planning Document' that will be used with the LAOCRC to further decide on key issues who should attend, who should or should not speak!, and how to assure that we have the regional support we need to accomplish the 'regional mosaic of stackable credentials' to support the industry.

If you see similar opportunities in your region for other subsectors you may find this approach useful. Please let me know as I would be happy to assist in the planning.

All the best


LAOCRC Marketplace Event: November 21 (afternoon)

Topic: Digital Media Occupational Technologies in Entertainment


  1. Determine in-demand skills for the digital media-entertainment sub-sector
    1. Incumbent worker
    2. Entry-level worker
  2. Launch a LAOCRC wide CTE discussion regarding stackable credentials for students to attain digital media-entertainment jobs or to upgrade their skills through incumbent worker training.


  1. Invite relevant CTE Deans (and selected Faculty) from LAOCRC
  2. Initial skills 'panel discussion' where selected industry representatives who hire or supervise the students we train help us understand the 'in-demand' skills required in today's entertainment-industry marketplace. They will also explain job transitions that may happen based on the relevant skills sets. For example, how an incoming assistant with advanced web skills may soon find themselves an exec in the publicity department owing to their understanding of "back end" web development; or a student with some basic editing skills can quickly be promoted to a digital wrangler on set (or in post production).
  3. Breakout into logical subgroups, i.e. Front Office, Production, Post Production, and Digital Archive Management, and capture key skills and technologies (software, equipment, proficiencies, etc.). For example, on-set skills can include a wide variety of apps (such as electronic slate; the various color correction algorithms for on-set "video village" where key personnel can view footage; and even on-set editing for those with basic editing skills). Digital archive management is a vastly growing field with management of legacy formats, transfer to new formats, safekeeping and backup strategies, and delivery coordination being key newer positions that are experiencing expansion.
  4. Initiate 'call-to-action' among LAOCRC CTE Deans to collaborate on developing a 'mosaic' of curriculum throughout LAOCRC that could serve these workforce needs. Agree in principal to collaborate on articulation and joint certifications. Explain how on-staff professional experts can help with curriculum review and development, as well as the creation of digital media assets to bring employer needs into the classroom directly from those employers.

Steve Wright, Sector Navigator
Dan Watanabe, DSN
Gustavo Chamorro, DSN




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Sector Navigator & Director

Steve Wright

Phone: 805-496-8583

Copyright 2013 by California Community Colleges - All rights reserved

An initiative of the California Community College's Economic and Workforce Development (CCCEWD) program, the ICT-Digital Media Sector Team is dedicated to serving California's ICT-Digital media workforce needs. We are an integral part of the California Community Colleges and its Doing What Matters for Business & Industry framework, investing funding and resources in industry sectors that are key to California's economic growth. Our industry-specific workforce services are coordinated through a system of sector specialists that align community college and other workforce development resources with the needs of industry sectors and occupational clusters through a regional focus. Learn more by visiting