Business – External & Internal Communication

Business – External & Internal Communication

ICT and Digital Media skills are required in almost every occupation in the market today. This track will examine the skills needed and how best to prepare students with digital literacy for occupations in:

  • Health-care
  • Science
  • Marketing and Advertising
  • Freelance
  • Real Estate
  • Banking

Track details are subject to change without notice. Please check this page often for an updated schedule.

  • Warren Carter
  • Golden West College
  • Thursday, June 09 2016
  • 10:00 - 10:45 am
  • Room: 205

e-Marketing: What it is and How to Teach it

With the transition from traditional analog to digital marketing, we will examine the old analog outlets versus the digital ones, and discuss how to effectively make the change. Internet marketing today offers an unlimited number of touch points, more than most companies can utilize. We will discuss the strategy of how to unify a single message employing the various outlets, and which outlets are best to use for a specific business model. Presentation will also provides strategies for integrating e-marketing into DMA curriculum.

  • Michael Tringe
  • CreatorUp
  • Thursday, June 09 2016
  • Room: 305

Launching a Job Finding Workshop Series for Creative Industry Job Seekers

Students attempting to find work in creative industries are gaining many of the technical skills they need to work - but are often missing skills to get, keep, and flourish in their careers in these fields. Skills gaps covered in the workshop include:

  • 21st century skills (including soft skills)
  • Job and internship research and application
  • Networking
  • Portfolio creation and presentation
  • Alternative work opportunities including freelancing and entrepreneurship.

Explore a case study of how CreatorUp is teaming up with LACC to develop a workshop program entitled "Getting a Job in Creative Industries: You, Your Skills, Your Portfolio". Learn what items are covered in the workshop series - and how LACC plans to implement on this campus, and how you may be able to implement it on your campus.

  • Donald Laird
  • Thursday, June 09 2016
  • Room: 205

ABCs of Social Media

Do you not know the difference between tweets, likes, and pins? Are you looking for new ways to reach people who are fully 'plugged in'? If so, this is the session for you. You will learn the difference between the various forms of social media - social networks, blogging/microblogging, and the visual side of social media. You will learn the terminology your students, friends, and family are using. We will also be discussing social media ethics and safety.

  • Luke Grant
  • JLG Group
  • Thursday, June 09 2016
  • Room: 107

Relationship Between Content Marketing & Social Media

The latest obsession among modern marketers is the notion of content marketing – also known as native advertising. It is considered a more engaging and memorable way to familiarize target customers with your products and brand and stimulate a response; it is growing very rapidly as a marketing channel. Yet, reaching and engaging with your customers through posting content on social media outlets still takes up a huge portion of marketing teams’ attention, effort and budget. The question I think about is “what’s the difference?” Is posting on social media content marketing by another name? Do the social posts, the videos, the discussions and the announcements – meant to entertain, inspire, educate, and build interest and loyalty for a brand – impress upon consumers in the same way as content marketing? Well, the short answer is yes – sort of. I will compare & contrast these two forms of engaging with a digital audience/community.

Track Presentation Files

  • Dr. Chaz Austin, Ed.D.
  • Austin Career Packaging & Marketing
  • Thursday, June 09 2016
  • Room: 205

Training Students to Self-Market

In the 21st Century working world (popularly known as the "gig economy"), corporate loyalty is a thing of the past. Everyone is a freelancer, effectively their own business, and needs to be trained to:

  1. Define their personal brand
  2. Articulate that brand by developing their critical thinking and communication skills
  3. Market their brand by connecting with the people who can hire or refer them for work - and learn how to develop the relationships that are the foundation for building and sustaining a viable career

This presentation will outline the steps a college needs to take to integrate a career training program into their general curriculum, so their graduates are truly ready for the modern workplace.

Track Presentation Files

  • Lorinda Forrest / Gayla Jurevich
  • San Joaquin Delta College / Cuesta College
  • Thursday, June 09 2016
  • Room: 205

Educator Resources to Infuse Entrepreneurship into ICT/DM

Intuit, in their recent 2020 Report, stated that by the year 2020 40% of workers will be freelance, contract or temp workers. With the growth of the sharing and gig economy, California is poised to see a higher percentage of its workforce as contract workers than other states. Join us to discover tools to assist you in infusing entrepreneurship and small business resources into your curriculum to help your students develop good business practices and expertise as they enter this new world of work. You will leave this session with an assortment of tools and resources you can access to implement immediately in your classroom.

  • John Parker
  • Esri
  • Friday, June 10 2016
  • Room: 107

Understanding Cloud Computing and Its Job Skills Requirements

Taking advantage of resources like Cloud Computing is a non-trivial exercise. Understand the Gotchas of Cloud Computing and when to use it is becoming critical to organizations. Learn how the Cloud is eliminating several Information Technology jobs and the new skills it demands.

Track Presentation Files

  • Josh Friedman
  • Friday, June 10 2016
  • Room: 205

Digital Media with Drones

New and innovative uses for drones and talk about how to start a drone education program at your school or institution. I will bring a new updated drone, talk about curriculum, and careers in the drone industry today!!

  • Addison Randall and Denise Dougherty
  • Independent
  • Friday, June 10 2016
  • Room: 205

Scheduling and Budgeting: The Missing Link in Digital Media

Music of the digital media and entertainment curricula revolves around creation of a project from the aesthetic end, but one area that is often left out is time management, work flow, scheduling and budget. Yet, without these areas being in order, the creative part will be even more challenging. Addison Randall, a long time independent filmmaker, describes the process of scheduling, creating a budget (which for many people seems backwards, but it is actually essential) and using that as the foundation to creating a solid work. Denise Dougherty, a script supervisor, then discusses workflow and overall project supervision.

  • Stephanie Clark and Ryan Zervakos
  • Santa Ana College
  • Friday, June 10 2016
  • Room: 301

Digital Media Arts and LinkedIn – partners for professional development in the classroom and beyond Synopsis: A presentation introducing faculty to the opportunities available through LinkedIn’s and beyond.

As an educator for the past 6 years Asst. Professor Clark has relied heavily on’s quality tutorials for use in her classroom. Professor Clark will highlight how she utilizes and integrates content into her classroom experience to supplement her course and serve as the materials component for her Digital Media Arts courses. Benefits of using include: lower cost than multiple textbooks for classes often covering many software programs, regular updates to courses to reflect new software versions, closed captioned videos, sharable playlists, notes, viewing markers and a search bar for each course. Because of all this, is hands down the highest quality source in digital software training around. Choosing offers the confidence that accessibility is no longer an issue in your course materials, nor is obsolescence. By choosing for a course's supplemental material, one can expect it to be up to date and evolving with the software of any field. In addition to a faculty perspective, Ryan Zerkavos the Higher Ed rep for LinkedIn/ will highlight the features of linking with LinkedIn and how this benefits students and future employees. As faculty in CTE, LinkedIn is an excellent source for networking, sharing skills and certifications, as well as finding jobs and marketing yourself. Not only do our students require building their LinkedIn network, through the merging of with LinkedIn, students can easily share certifications from highlighting their interests and knowledge quickly and seamlessly. Mr. Zervakos can share the successes of LinkedIn, why LinkedIn matters and how we as educators can incorporate it into the classroom to benefit our career-minded students, seamlessly integrating professional development into marketable skills and job placement.

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