• “I’m unfamiliar with business jargon and acronyms – this enlightened me”

  • “Very Knowledgeable Presenters”

  • “Would like to bring this information to administrators, faculty and students”

  • “Good Speaker – Engaging and knows his stuff”

  • “I knew about a few things but learned a lot”

  • “Interesting!”

  • “Valuable Information. Relevant and Progressive. I enjoyed this session very much! Thank you!” (Virtual Reality)

  • “Insightful”

  • “Real stuff to tell my students.”

  • “Extremely Knowledgeable Presenter”

  • “Great Presentation and Presenter”

  • “Great presentation that showed me a whole body of knowledge in business”

  • “I need to upgrade my skills.”

Internet Identity Management

Internet Identity Management

This track will look at the increasing prominence of web applications as a tool for business. It will also look at how traditional web sites are evolving from information broadcast to interactive windows into business. Topics to be covered in this track are:

  • Skills Needed: Front side, User Interface and back-end, application programming, database management and other skills needed in today's web career.
  • Convergence: The integration of creative into practical  and results driven development.
  • Project Management: Skills needed to manage a web development project and how it effects and interfaces with many facets of a business.
  • Mobile Application: A look at how mobile is the new face of the web. 

Track details are subject to change without notice. Please check this page often for an updated schedule.

  • Jim Luckas
  • Toshiba
  • Thursday, June 11 2015
  • Room: 107

Metadata in Digital Marketing

This presentation will give an over view of: How does Metadata allow consumers to find your site and pay attention to your products. How metadata in HTML-content plays a crucial role in SEO. How to inject metadata in video, graphics and web pages.

  • Kim Lisagor Bisheff
  • Thursday, June 11 2015
  • Room: 206

Dabbling in Dataviz: an Intro for Educators

In this era of Big Data, spreadsheets are abundant and accessible like never before. An ever-growing number of public and private institutions post their internal documents online, turning Google into a treasure trove of potential insights.

The challenge lies in turning rows and columns of raw information into visual stories that engage and inform readers. Hence, the rise of the dataviz (data visualization) professional.

Students in our digital media programs will go on to seek jobs in a wide range of fields. They will be asked to design infographics for news organizations, create financial reports for shareholders, present trends data to upper management, and accomplish feats of visual communication that we have yet to imagine. Graduates with data visualization skills are extremely valuable in the workplace.

This presentation will introduce some basic dataviz concepts for educators, along with some entry-level tools that will help give our students an edge as they enter the workforce.

  • Hasnain Rizvi
  • AAA Institute
  • Thursday, June 11 2015
  • Room: 301

Role of Social Media in an Organization

Successful organizations are looking to focus more on outcomes, as opposed to outputs. In this drive to radically become more efficient and more effective, social media can positively impact many areas of an organization - such as increasing productivity, building relationships and positively affecting the bottom line.

This discussion will cover how to apply social media to business challenges - to resolve these challenges and make the organization work more effectively.

Understand how social media can be applied for benefit beyond a marketing function into relationships with employees, students, customers, suppliers, and stakeholders on a global basis.

Prepare for the possible future directions social media may take in the academic and business world.

Measure the effectiveness of social media usage and focus resources where they will have the most impact.

Apply social media in the academic and business world; leverage project management best practices to maximize value driven delivery.

  • James Morris
  • ABC
  • Thursday, June 11 2015
  • Room: 312

Broadcasting in the 21st Century

he rapid changes in broadcasting have caught both industry and academia unawares. James P. Morris, a technical director at ABC, discusses some of these changes and offers some insights into the skills (both technical and interpersonal) that will be needed in the 21st century.

  • Isabel Reichert
  • Thursday, June 11 2015
  • Room: 206

Open Source Democracy

This presentation examines how freeware, shareware, and industry standard open-source software can help expand classroom offerings to multimedia students that are limited to a budget. Students can develop mobile applications, augmented reality applications, 3D models and computer games while simultaneously learn about virtual reality, principles of visual simulation, narrative concepts, design and display of quantitative information and 3D model design. In addition to offering insights into expanding the curriculum, this presentation also covers some of the challenges I have encountered with hardware and software, and overcoming obstacles in negotiating with many different operating systems.

Track Presentation Files

  • Sean Glumace
  • Golden West College
  • Thursday, June 11 2015
  • Room: 205

How to build and design mobile and responsive web sites using WordPress

How to Develop a Mobile Website using WordPress

This presentation gives an overview on how to build and design mobile and responsive web sites using WordPress. Responsive ready themes, plugins and content will be discussed and how to convert older WordPress sites that are not mobile ready.


  • Craig Moffat
  • Datavideo
  • Thursday, June 11 2015
  • Room: 312

International Broadcasting

This session will cover the need for a video production curriculum in schools today. Students will learn a variety of important lifelong skill sets that will establish a meaningful and logical methodology of defining and solving complex work tasks in the production world. Complete workflows for video production will be discussed to emphasize how these skills are obtained in a classroom environment.

  • Donald Laird
  • Santa Rosa Junior College
  • Friday, June 12 2015
  • Room: 312

The ABCs of Social Media

A crash course that will cover some of the terminology, facts and figures, and theory behind Social Media. Come learn some of what your students (or family members) are talking about.

Track Presentation Files

  • DMA/Donna Michelle Anderson
  • Planet DMA
  • Room: Computer Lab 309

Digital Project Management

Not since network servers toppled overflowing file cabinets has information sharing and project management been in such a state of evolution. What began with basic wikis has exploded into desktop vs. cloud-based solutions, online vs. mobile apps, remote workforce solutions, and myriad branded "systems" with evangelical fans (Get Things Done, 4DX, Lean Kanban, etc.) - all with competing digital solutions.  Students who understand existing communications and productivity challenges in modern offices, and can evaluate the digital tools most suited to different scenarios, are entering the workforce with a significant advantage.

  • Jay Bradshaw
  • The Walt Disney Company
  • Friday, June 12 2015
  • Room: 312

Project management - is it a necessary skill?

Project management - is it a necessary skill? What is it? How is it used? What are some of the industry development relevant to Digital Media...what is Agile? Scrum? SDLC? Should your students know or care?

  • Volume11.Digital
  • Friday, June 12 2015
  • Room: 205

Optimizing Digital Media Assets For Internet Discovery

We’ve all heard Content is King on the Internet. Perhaps you’ve also heard everyone is a publisher today. Using JESS3 & Brian Solis’ Conversation Prism as a guide this session provides an introduction to Google SEO Ranking Factors in optimizing assets for Internet discovery. The in-depth presentation shows how to optimize audio, video, still photographs, and text messages on various platforms such as Facebook, Google+, LinkedIn, Instagram, Pinterest, Tumbler, Twitter, and You Tube.

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