Conference Tracks

Our conference tracks focus on revealing how digital media skills are required throughout the business landscape. Digital media has become the preferred method of communication in the world.

Business – External & Internal Communication

(46% of job segment*)
Sales, Social Media, Community Management/Engagement, Marketing/Advertising and Public Affairs
Business – External & Internal Communication

Software Development

(23% of job segment*)
UX/UI, Data Visualization Project Communication, Gameification, Design and Presentation, Augmented/Virtual Reality, Game Design
Software Development

Data Representation

(26% of job segment*)
Statistical Reporting, Organization Statistics, Scientific, Analytics, Info Graphics
Data Representation

Entertainment

(5% of job segment*)
Community Outreach (location filming), Post Production & Editing, Game Development, Augmented/Virtual Reality, Promotion(posters, hand bills, social media, etc.), Project Status Reporting
Entertainment

Innovation & Insights

Addressing issues and best practices for teaching digital media for business in the Community College and/or High School setting.
Innovation & Insights
  • James Mal
  • DaaSle, Inc.
  • Thursday, June 09 2016
  • 10:00 – 10:45 am
  • Room: 301

Cloud Managed Service Provisioning for Educators

Cloud Managed Service Provisioning for Educators James Mal, CEO DaaSle, Inc. Our Data Center location is at One Wilshire – one of the most connected DC’s in the West. We are an IBM, Dell, Microsoft, VMware, Veeam and Quantum Partner. We provide DRaaS, BaaS, IDaaS, DaaS, SaaS and IBM Watson & Bluemix. Our clients are in the health, media, education, finance and retail verticals and they ask us to solve integration challenges in big data, analytics and performance management. We will discuss expertise skills we look from your partners and our future staffing needs -- compliance, business and technology areas – for our MSP and CSP business requirements.

  • DMA/Donna Michelle Anderson
  • Thursday, June 09 2016
  • 10:00 - 10:45 am
  • Room: Computer Lab 213

Mission Critical: Teaching Students to Design Time, Team and Project Management Systems

Before adopting (and abandoning) another popular project management app, project managers must first learn to design and implement an effective project management workflow. This session guides participants through concrete steps for drafting an actionable organization mission statement, creating a prioritizing system for tasks, and establishing a system for stating and successfully executing goals.

  • Donna Caldwell
  • Adobe Systems Incorporated
  • Thursday, June 09 2016
  • 11:00 – 11:45 am
  • Room: 107

Create and Share Visual Stories with Adobe Spark

With Adobe Spark, you have a one-stop content shop for creating and sharing visual stories that will wow your audience on any device. Adobe Spark makes it easy for anyone to create three different kinds of content: social media posts and graphics, web stories, and animated videos. All you need is something to say and Adobe magic will take care of the rest with eye catching animation and beautiful designs to help bring your stories to life.

  • Tracie Savage
  • Pierce
  • Thursday, June 09 2016
  • 11:00 – 11:45 am
  • Room: 205

Journalism in the Digital Age

Tracie Savage, known television news anchor and Los Angeles personality, describes the challenge of adapting journalistic techniques to the digital age -- and yet maintaining those journalistic principals from the "analogue era." The focus of her session will include basics of writing a good news story (the who/ what/ when/ where/ why/ how) and some of the differences that the immediacy of the 24 hour news cycle has brought.

  • Michael Tringe
  • CreatorUp
  • Thursday, June 09 2016
  • 11:00 – 11:45 am
  • Room: 305

Launching a Job Finding Workshop Series for Creative Industry Job Seekers

Students attempting to find work in creative industries are gaining many of the technical skills they need to work - but are often missing skills to get, keep, and flourish in their careers in these fields. Skills gaps covered in the workshop include:

  • 21st century skills (including soft skills)
  • Job and internship research and application
  • Networking
  • Portfolio creation and presentation
  • Alternative work opportunities including freelancing and entrepreneurship.

Explore a case study of how CreatorUp is teaming up with LACC to develop a workshop program entitled "Getting a Job in Creative Industries: You, Your Skills, Your Portfolio". Learn what items are covered in the workshop series - and how LACC plans to implement on this campus, and how you may be able to implement it on your campus.

  • Russell Nohelty
  • Wannabe Press
  • Thursday, June 09 2016
  • 12:00 – 12:45 pm
  • Room: 301

How to Use Social Media to Be Attractive to an Employer

In the new world of business, students need to have a solid web presence before they enter the job market. Employers search profiles online and check for industry competence before they hire for even entry level positions. In this session, Russell Nohelty will discuss how the different major social media platforms can be utilized to make students looks like experts in their field and connect with industry leaders even while they are in school.

Track Presentation Files

  • Certiport
  • Thursday, June 09 2016
  • 2:00 – 4:45 pm
  • Room: Computer Lab 309

Adobe Certified Associate Onsite Testing for any of the ACA Exams Lab

Now is your chance to become an Adobe Certified Associate (ACA) at no cost to you! Offered by  Certiport.  Test being offered:

  • Photoshop
  • Illustrator
  • InDesign
  • Dreamweaver
  • Flash
  • Premiere
  • Dr. Chaz Austin, Ed.D.
  • Austin Career Packaging & Marketing
  • Thursday, June 09 2016
  • 3:00 – 3:45 pm
  • Room: 205

Training Students to Self-Market

In the 21st Century working world (popularly known as the "gig economy"), corporate loyalty is a thing of the past. Everyone is a freelancer, effectively their own business, and needs to be trained to:

  1. Define their personal brand
  2. Articulate that brand by developing their critical thinking and communication skills
  3. Market their brand by connecting with the people who can hire or refer them for work - and learn how to develop the relationships that are the foundation for building and sustaining a viable career

This presentation will outline the steps a college needs to take to integrate a career training program into their general curriculum, so their graduates are truly ready for the modern workplace.

Track Presentation Files

  • Robert Reber and Company
  • Thursday, June 09 2016
  • 4:00 – 4:45 pm
  • Room: 107

Students Speak Back

This popular panel is updated every year and features students who have graduated and are now in the workforce returning to discuss program successes and areas for improvement. As the entertainment industry is in a constant state of flux, it it often difficult for instructors to know exactly what is needed by the current workforce. Having ex-students from a variety of campuses provides an opportunity to learn what works, what needs work, and how to prepare students for work. This panel will be led by Robert Reber, who has become not only a familar face at all events ranging from DMEC to but many for LA region CCPs.

  • Armen Donigian
  • ZestFinance
  • Thursday, June 09 2016
  • 4:00 – 4:45 pm
  • Room: 301

Trends from Industry You Should Care About

Meta Data, Big Data, Data Science, Machine Learning.....Technology has increased the velocity of innovation to unprecedented levels. As a result, the ways in which we learn and work are constantly evolving. While colleges & universities try to adjust to this evolving environment, this presentation serves as a guide for community college students to gracefully prepare & maneuver their career.

  • Certiport
  • Friday, June 10 2016
  • 9:20 - 11:00 am
  • Room: Computer Lab 309

Adobe Certified Associate Onsite Testing for any of the ACA Exams Lab

Now is your chance to become an Adobe Certified Associate (ACA) at no cost to you! Offered by  Certiport.  Test being offered:

  • Photoshop
  • Illustrator
  • InDesign
  • Dreamweaver
  • Flash
  • Premiere
  • John Silver
  • Friday, June 10 2016
  • 9:20 - 10:05 am
  • Room: 301

Personality Profiling=Job Fit?

Personality Profiling = Job Fit? is built on the premise of self-assessment and understanding.  This can be reflected in which career path pursued, companies focused upon and degree of engagement.

Track Presentation Files

  • Dennis Mohle and James Cha
  • Fresno City College and Schneider Electric
  • Friday, June 10 2016
  • 9:20 - 10:05 am
  • Room: 205

Software Development: What Industry Wants

Today’s digital media jobs are often hidden in places outside the digital media realm. Software development and programming is one area where a few key digital media classes can give a job candidate an edge to employment. This presentation looks at three years of software developer online jobs through Burning Glass, broken down by software language and industry, then plotted by the growth and frequency of languages in demand. This presentation sorts through the various language combinations and creates a clear picture of the most effective software skills to teach. Dennis Mohle, computer faculty member at Fresno City College, and James Cha, software professional from Fresno, California, integrate the findings of this recent report into best Computer Science practices from academic and industry perspectives.

 

  • John Parker
  • Esri
  • Friday, June 10 2016
  • 9:20 - 10:05 am
  • Room: 107

Understanding Cloud Computing and Its Job Skills Requirements

Taking advantage of resources like Cloud Computing is a non-trivial exercise. Understand the Gotchas of Cloud Computing and when to use it is becoming critical to organizations. Learn how the Cloud is eliminating several Information Technology jobs and the new skills it demands.

Track Presentation Files

  • Jamie Cavanaugh
  • Santa Monica College
  • Friday, June 10 2016
  • 10:15 - 11:00 am
  • Room: 107

Santa Monica College’s Interaction Design Bachelor’s Degree

The Interaction Design Bachelor of Science degree at Santa Monica College is one of the first baccalaureate degrees approved by the California Community Colleges Board of Governors. Part of a landmark pilot program, upper-division courses in the IxD Program will be offered in Fall 2016. In this presentation Jamie Cavanaugh, faculty leader for the new IxD Program, will share information on what interaction design is, the IxD degree curriculum, how it builds on the current A.S. degree in Graphic Design, and the future of UX/Interaction Design education.

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