Relationship Between Content Marketing & Social Media
- Luke Grant
- JLG Group Thursday, June 09 2016
- Room: 107
The latest obsession among modern marketers is the notion of content marketing – also known as native advertising. It is considered a more engaging and memorable way to familiarize target customers with your products and brand and stimulate a response; it is growing very rapidly as a marketing channel. Yet, reaching and engaging with your customers through posting content on social media outlets still takes up a huge portion of marketing teams’ attention, effort and budget. The question I think about is “what’s the difference?” Is posting on social media content marketing by another name? Do the social posts, the videos, the discussions and the announcements – meant to entertain, inspire, educate, and build interest and loyalty for a brand – impress upon consumers in the same way as content marketing? Well, the short answer is yes – sort of. I will compare & contrast these two forms of engaging with a digital audience/community.
Luke Grant is a veteran digital marketing and e-commerce executive, with over 20 years of leadership experience with businesses of all shapes and sizes. He is currently a digital marketing & e-commerce consultant as the principal of the JLG Group. Luke was formerly the VP of Marketing at RealtyMogul.com, an online marketplace for real estate investing. Previously, Luke was VP of Marketing at e-commerce company Monoprice, where he built and led the marketing organization from the ground-up. Prior to that, he held senior marketing and operational roles at start-up companies Cenoplex and Helio, as they pushed their innovative mobile services into new markets. Luke’s early career included 8 years at Dell, Inc. in various marketing and operational roles. He also volunteers for non-profits including Peer Health Exchange and The Taproot Foundation. Luke graduated from Georgetown University with a BSBA in Finance, and holds an MBA from The University of Michigan’s Ross School of Business.