Training Students to Self-Market

  • Dr. Chaz Austin, Ed.D.
  • President
  • Austin Career Packaging & Marketing
  • Thursday, June 09 2016
  • Room: 205


In the 21st Century working world (popularly known as the "gig economy"), corporate loyalty is a thing of the past. Everyone is a freelancer, effectively their own business, and needs to be trained to:

  1. Define their personal brand
  2. Articulate that brand by developing their critical thinking and communication skills
  3. Market their brand by connecting with the people who can hire or refer them for work - and learn how to develop the relationships that are the foundation for building and sustaining a viable career

This presentation will outline the steps a college needs to take to integrate a career training program into their general curriculum, so their graduates are truly ready for the modern workplace.

Presenter Bio

Dr. Chaz Austin is a recognized authority in Career Packaging & Marketing. He trains his clients how to self-market in what has become a freelance world, where corporate loyalty is dead and everyone has to continually hustle for work. His most recent book is "101 Ways to Find Work . . . and Keep Finding Work for the Rest of Your Career!", published by Cengage PTR. "Creating a Career Plan", an online course he created, wrote and teaches, is available on He has presented papers on career training and development to: the National Association of Women MBAs, the Association for Business Communication, the National Council for Workforce Education, the Society of Educators and Scholars, the International College Teaching and Learning Conference, the California Placement Association, and the Global Conference on Education (where he was keynote speaker). He has served as: Director of Career Development at Musicians Institute in Hollywood, Career Resource Specialist for Business Students and Alumni at Woodbury University in Burbank, MBA Career Development and Employer Relations Manager at Pepperdine University’s Graduate School of Business and Management, and Director of Placement at Video Symphony in Burbank. Dr. Chaz has taught business and communication courses at institutions of higher learning in southern California, including: the Fashion Institute of Design & Merchandising, Phillips Graduate Institute, The Art Institute – Hollywood & Los Angeles, Glendale Community College, Chapman University, and Loyola Marymount University. He holds a Doctorate in Organizational Leadership from the Graduate School of Education and Psychology at Pepperdine University.

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