Freelance & the Gig Economy

Freelance & the Gig Economy

The sessions in this track will discuss Freelancing and the Gig Economy. How students and employers are leveraging this paradigm. What “you need to know” for economic opportunities and surviving.

  • Dr. Dorsey
  • Dorsey Academy of Entrepreneurs
  • Thursday, June 07 2018
  • 10:00 - 10:45 am
  • Room: 206

Teaching Entrepreneurship and Gig Economy

Becoming an entrepreneur or starting a side gig takes the right mindset. Some workers may be taking on side hustles to help overcome the day-to-day drag of their day jobs. Eight in ten workers (80 percent) say they are not in their dream jobs, and 44 percent say they do not think they ever will be. Still, 71 percent of workers with a side hustle do not want to turn their side gig into their day job and 76 percent do not plan to own their own business in the future. The question we will answer during this workshop series is, can you work harder for yourself than for someone else?

Track Presentation Files

  • Eddie Lin
  • NexusEdge
  • Thursday, June 07 2018
  • 11:00 - 11:45 am
  • Room: 206

Marketing yourself in the Gig Economy

The gig economy has become much more than just freelancing for the actual job. It's equally important to be adept at getting the actual gigs in the first place. People working in the gig economy are already well suited towards the end product or service they provide. However, the foundational skills in marketing are often missing, and oftentimes a talented individual may not get the gig because of lack of execution on basic business fundamentals. We will cover techniques of digital marketing to promote yourself at scale in today's economy.

  • Russell Nohelty
  • Wannabe Press
  • Thursday, June 07 2018
  • 12:00 pm - 12:45 pm
  • Room: 312

The business skills that creative students need to succeed in today's gig economy

The world has changed. Often, people say that the world is changing, but the truth is that it has already changed, and creatives have been left in the dust when it comes to surviving in the new economy. For years, creative professionals have been taught all the technical and artistic skills they need, but none of the business skills they need to not just maintain a client roster, but to negotiate contracts, balance a budget, and build an audience. Join Russell Nohelty as he talks about the basic principles you can use in your own classrooms to teach your students how to not only survive in the new economy but to thrive in it.

  • Gary Rubin
  • Cuesta College
  • Thursday, June 07 2018
  • 2:00 pm - 3:45 pm
  • Room: 205

Profitable Freelancing

Whether you have the perfect idea for a freelancing business, you want to transition your hobby into a career, or have already launched your new business and have taken "gigs", but don’t know what to do next, this 90-minute lecture will teach you the keys and essential steps to start and run a profitable freelancing business and get it growing in the right direction.

  • Josh Friedman
  • One Zero Digital Media & Coastline Community College
  • Thursday, June 07 2018
  • 4:00 pm - 4:45 pm
  • Room: 206

The Digital Media Entrepreneur of the Future

Many of our students are entrepreneurs and don't even know it! As a business owner of cutting edge digital media technology company and educator Josh Friedman will discuss how to prepare our students to successfully start and develop their own digital media based business for success. Topics will include: moving beyond freelance work, building a team, delegating roles, marketing, social media, keeping up with technology, preparing for future technologies.

  • Marc Brodnax
  • Cornerstone Tax Group
  • Friday, June 08 2018
  • 10:00 - 10:45 am
  • Room: 205

Gig Economy Financial Tools

Basic financial tools for navigating digital media industries in the gig economy. The session will cover the differences between independent contractor and an employee; tax law implications; government agencies you will be dealing with; how to set up your team; required forms, etc.

Track Presentation Files

  • Natalia Iragorri
  • CreatorUp Inc
  • Friday, June 08 2018
  • 11:00 - 11:45 am
  • Room: 206

Creating a Video Resume

In the world of work as a Freelancer or for your next Gig, it's important to know how to create a video resume. Join this session and not only learn how to create but also why!

  • Rob Newman
  • Glendale Community College
  • Friday, June 08 2018
  • 12:00 pm - 12:45 pm
  • Room: 312

Let’s Teach Entrepreneurship, Not Small Business

The distinct difference between entrepreneurship and small business is often misunderstood.  How are they different and why does it matter?  Our students can build high-growth ventures, but are we teaching the right skills?  Is external capital really necessary?  Is entrepreneurship more valuable within or outside of the business department?  Come join in an energetic discussion and find out.

Track Presentation Files

  • Gayla Jurevich and Panelist
  • SCCRC
  • Friday, June 08 2018
  • 1:00 pm - 1:45 pm
  • Room: 206

Students life as a" Gig-er"

This panel discussion is the opportunity to hear first hand from current and past students about working in the "gig" economy. What are the successes, expectations and what are the challenges. Please join Gayla Jurevich (Deputy Sector Navigator for Business in the South Central Coast Region) as she moderates this informative dialog of real life experiences.

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Sector Navigator & Director

Steve Wright

[email protected]

Phone: 805-496-8583