Over the past decade, the impact of Digital Media on business and society in general has been extraordinary, with new technologies affecting the creation, process, distribution, consumption and regulation of content. It has become increasing difficult to target customers en masse, the proliferation of Social, Mobile, Cloud has opened new sources and ways of consuming content, and Analytics has raised many questions of privacy. How customers engage is continuing to evolve. Upstart companies have rivaled traditional big-name media in content and engagement, and the consumer has never had so many sources or ways to consume content. Digital Media is a very broad, often complex, and always changing subject. This presentation will discuss the future of Digital Media and how it is affecting the consumer, the technology infrastructure
and business. Our focus will be on characterizing the digital media ecosystem, the creators and users, how digital media fits into big-data, identify some of the growth drivers, as well as contrasting the media landscape then and now. We will discuss new ways of engagement & monetization, and provide some insights from CMO’s and CEO’s as we look at future trends, challenges and opportunities in this exciting space.